1. NHN H1 2025 Earnings Analysis: Key Highlights
NHN’s H1 2025 revenue reached ₩1.205 trillion, a 0.1% increase YoY. Despite underperformance in the gaming sector, growth in payments, advertising, and other businesses (cloud, commerce, content) offset the decline.
What Happened?
- Gaming: ₩237 billion revenue (50.12% decrease YoY)
- Payments & Advertising: ₩6.145 trillion revenue (1.96% increase YoY)
- Other Businesses: ₩3.535 trillion revenue (2.98% increase YoY)
Why?
The decline in gaming is attributed to a slowdown in the PC online game market and intensified competition in mobile games. Conversely, the payments and advertising business benefited from the expansion of ‘PAYCO’ users and the incorporation of NHN KCP. In other businesses, NHN Cloud’s success in winning public sector cloud transition projects drove growth.
What’s Next?
NHN aims to rebound its gaming business with new game releases in H2 2025 and will continue to invest in cloud and AI to secure future growth engines. The payments and advertising business is expected to maintain stable growth.
2. Key Investment Strategies
Investors considering NHN should pay attention to the following:
- Gaming Turnaround: The success of new game releases in H2 2025 will significantly impact stock prices.
- Cloud Growth Potential: Monitor NHN Cloud’s growth potential and its AI technology competitiveness.
- Payments/Advertising Stability: Stable revenue generation is expected, centered around PAYCO and NHN KCP.
- Macroeconomic Environment: Pay attention to external factors such as exchange rate fluctuations and interest rate changes.
NHN Investment FAQs
What are NHN’s main businesses?
NHN operates various businesses including gaming, payments and advertising, cloud, commerce, and content.
How was NHN’s performance in H1 2025?
Revenue slightly increased YoY, but operating profit decreased due to underperformance in the gaming sector. However, the growth in cloud and payments businesses is positive.
What are NHN’s future growth drivers?
NHN is focusing its investments on cloud and AI to secure future growth engines. They also aim for a gaming business rebound through new game releases.