1. Daehyun (018000) H1 2025 Earnings Analysis: What Happened?

Daehyun recorded sales of KRW 116 billion (down 13.2% YoY) and operating profit of KRW 2.1 billion (down 80.7% YoY) in the first half of 2025. Sales of major brands (Juke, MOJO.S.PHINE, CC Collect) continued to decline, and the contribution of new and online-exclusive brands was minimal.

2. Reasons for the Sluggish Performance: Why These Results?

Daehyun’s poor performance is a result of a combination of factors, including the downturn in the fashion market, weakened consumer sentiment, declining competitiveness of existing brands, lack of new growth drivers, and increasing cost burdens.

3. Daehyun’s Future: What Lies Ahead?

Daehyun is striving to overcome the crisis based on its solid financial structure and stable governance. Although a rebound in performance is unlikely in the short term, the company is expected to pursue growth in the mid-to-long term through strengthening brand competitiveness, online channel innovation, and exploration of new businesses.

4. Action Plan for Investors: What Should You Do?

Investors should carefully analyze Daehyun’s business strategies and market conditions, and make investment decisions from a long-term perspective. In particular, they should pay close attention to whether the company can restore the competitiveness of its existing brands and secure new growth drivers.