
1. What Happened?
On September 25, 2025, The Nature Holdings announced its decision to repurchase and retire 361,870 common shares, equivalent to approximately KRW 4 billion. The buyback is scheduled for October 2, 2025, and will utilize treasury shares.
2. Why the Buyback?
The Nature Holdings has been actively expanding its portfolio, acquiring Barrel in 2022 and Deus Ex Machina in 2024, and entering the Chinese market in 2023. However, the company reported declining sales and profits in the first half of 2025. In this context, the share buyback is interpreted as an effort to enhance shareholder value by increasing earnings per share (EPS) and creating upward momentum for the stock price.
3. What Are the Potential Outcomes?
- Positive Effects: Increased share value, improved shareholder-friendly image, potential short-term stock price increase
- Negative/Cautionary Points: Potential weakening of stock price momentum if underperformance continues, increased macroeconomic uncertainty, changes in financial structure
While the buyback could positively impact the stock price in the short term, the long-term trend will depend on the company’s ability to improve its financial performance.
4. What Should Investors Do?
- Short-Term Investors: Consider short-term profit-taking strategies, leveraging the potential stock price momentum
- Long-Term Investors: Closely monitor the company’s performance, focusing on growth in overseas markets and brand portfolio expansion
- Risk Management: Continuously assess risk factors such as exchange rate volatility, inventory management, and accounts receivable collection
What is a share buyback?
A share buyback is when a company repurchases its own shares and retires them, reducing the number of outstanding shares and increasing the value of each remaining share.
What is the size of The Nature Holdings’ share buyback?
The buyback is for 361,870 common shares, worth approximately KRW 4 billion, representing 2.7% of the company’s market capitalization.
How does a share buyback affect the stock price?
Share buybacks typically have a positive impact on stock prices due to the anticipated increase in share value. However, other factors, such as company performance, can also influence stock price movements.

