Korea Stock Market Insights

Tag: 194480

Devsisters to Sell Treasury Shares Worth ₩39.5B: Taking Cookie Run to New Heights?
Devsisters, the company behind the popular mobile game Cookie Run, has announced a decision to sell treasury shares worth ₩39.5 billion. What does this mean for the company after its surprising turnaround in Q1 2025? Is it simply a funding strategy or a springboard for greater growth? This article analyzes Devsisters’ decision and provides key information for investors.
1. What Happened? : Devsisters Announces ₩39.5B Treasury Share Sale
On September 22, 2025, Devsisters announced its decision to sell 638,376 treasury shares, equivalent to ₩39.5 billion. The proceeds will be used to issue convertible bonds.
2. Why? : Strengthening Finances and Fueling Growth
The sale aims to improve the company’s financial structure and secure funds for business expansion. The capital raised through convertible bonds is expected to be used for new game development, IP acquisition, and global market expansion.
3. What’s Next? : Analyzing Opportunities and Risks
- Positive Impacts: Strengthened financial health, increased investment capacity, new growth drivers, enhanced market trust
- Potential Risks: Terms of convertible bond issuance, efficiency of fund utilization, market volatility
Devsisters showed robust growth in Q1 2025 with revenue of ₩181.058 billion and operating profit of ₩19.517 billion (turning to profit). However, uncertainties remain, including the terms of the convertible bond issuance and the effectiveness of its fund utilization plan.
4. What Should Investors Do? : A Long-Term Perspective
Devsisters’ treasury share sale can be interpreted as a strategic move for growth. The company’s solid fundamentals and the success of its new game are positive factors. However, investors should be mindful of short-term stock price volatility and consider a long-term investment horizon. Carefully reviewing the disclosed information and market conditions before making investment decisions is crucial.
Frequently Asked Questions (FAQ)
How will the sale of treasury shares affect Devsisters’ stock price?
While short-term volatility may increase, it could positively impact the company’s value in the long run.
What are convertible bonds?
Convertible bonds are bonds that can be converted into the issuing company’s stock after a certain period.
What is the outlook for Devsisters?
A positive outlook can be expected based on its strong performance and growth strategy, but monitoring market conditions and changes in the competitive landscape is essential.
09/22/2025
Devsisters Issues $300M Convertible Bonds: Will Cookie Run Rise or Fall?
Devsisters has decided to issue $300 million in convertible bonds. This move presents both an opportunity – securing funds for new investments based on the Cookie Run IP – and a risk – potential stock dilution. Let’s delve into the potential impact of this decision on Devsisters’ future and what investors should watch out for.
1. Devsisters’ $300M Convertible Bond Issuance: What’s Happening?
Devsisters plans to strengthen its financial structure and invest in new businesses by issuing $300 million worth of convertible bonds. These funds are intended for developing new games based on the Cookie Run IP, expanding into the global market, and establishing new business models.
2. Why Issue Convertible Bonds?
The company currently needs to secure cash flow due to share repurchases. Issuing convertible bonds is a way to raise necessary capital while minimizing shareholder backlash compared to issuing stocks. This is interpreted as a strategic choice to secure long-term growth momentum.
3. What Will Be the Impact?
- Positive Effects: Increased potential for securing growth engines, such as developing new Cookie Run IP-based games and expanding into the global market.
- Potential Risks: The current stock price is significantly lower than the conversion price of ₩61,800, posing a risk of diluting existing shareholder value upon future conversion to stocks. Concerns about increased financial burden if the funds are not utilized effectively.
- Macroeconomic Impact: Devsisters, with a high proportion of overseas sales, is sensitive to exchange rate fluctuations. Careful attention should be paid to exchange rate and interest rate volatility.
4. What Should Investors Do?
- Closely monitor Devsisters’ investor relations activities and fund utilization plans.
- Continuously check new game release schedules, game operation performance, and changes in the value of the Cookie Run IP.
- Consider the gap between stock price trends and the conversion price, and monitor market reactions to the possibility of conversion rights exercise.
Frequently Asked Questions (FAQ)
What are convertible bonds?
Convertible bonds are bonds that give the holder the right to convert them into shares of the issuing company’s stock after a certain period. Investors can earn interest income from the bonds or convert them to stocks to profit from stock price increases.
How will Devsisters’ convertible bond issuance affect the stock price?
In the short term, the stock price is likely to remain largely unaffected or neutral. However, in the long term, depending on the performance of the fund utilization, the stock price may rise or fall due to the dilution effect of stock conversion.
What should investors be aware of?
Investors should comprehensively consider the difference between the conversion price and the current stock price, fund utilization plans, the competitive landscape of the game industry, and macroeconomic volatility. Thoroughly reviewing the company’s IR materials and disclosure information is crucial.
09/22/2025
Devsisters Announces Shareholder Return Policy: Impact of Treasury Stock Cancellation and Investment Expansion
Devsisters has captured investors’ attention with its newly announced shareholder return policy. What impact will the treasury stock cancellation and future investment plans have on the stock price? This article analyzes Devsisters’ announcement and highlights key considerations for investors.
What Happened?

On September 22, 2025, Devsisters announced its shareholder return policy and treasury stock utilization plan to enhance corporate value. Key highlights include:
- Mid- to Long-Term Shareholder Return Policy: When consolidated operating profit exceeds KRW 20 billion, shareholder returns (dividends or treasury stock buyback/cancellation) will be executed within 10% of operating profit.
- 2024 Operating Performance Return: Treasury stock cancellation is planned for Q4 2025, following the achievement of KRW 27.2 billion in operating profit in 2024.
- Treasury Stock Utilization Plan: Treasury stock will be utilized for strategic investments (e.g., EB issuance), new project development, IP acquisition, platform expansion, and attracting key personnel (stock options, RSUs).
Why Does It Matter?

This announcement is a significant signal of Devsisters’ commitment to enhancing shareholder value. The treasury stock cancellation is expected to increase the value per share by reducing the number of outstanding shares. Furthermore, the investment plan utilizing treasury stock is anticipated to positively impact the company’s future growth momentum.

What’s Next?

The treasury stock cancellation could drive stock price increases in the short term. In the mid- to long-term, investments in new projects, IP acquisition, and platform expansion are expected to accelerate the company’s growth and enhance corporate value. However, intensifying competition in the gaming industry, the success of new game releases, and changes in the macroeconomic environment are factors that warrant caution.

What Should Investors Do?

Investors should carefully analyze Devsisters’ new game development progress, market competitiveness, and financial soundness before making investment decisions. It’s crucial to develop an investment strategy that considers the company’s long-term growth potential rather than being swayed by short-term stock price fluctuations.
Frequently Asked Questions (FAQ)

What is Devsisters’ shareholder return policy?

Devsisters implements a policy of returning profits to shareholders through dividends or treasury stock buyback/cancellation within 10% of operating profit when consolidated operating profit exceeds KRW 20 billion.

When will the treasury stock cancellation take place?

The treasury stock cancellation is scheduled for Q4 2025, following the achievement of operating profit in 2024.

How will the treasury stock be utilized?

It will be used for strategic investments, new project development, IP acquisition, platform expansion, and attracting key personnel.
09/22/2025