
1. What Happened? Hyungji Global Announces ₩5 Billion Convertible Bond Issuance
On September 19, 2025, Hyungji Global announced the issuance of ₩5 billion in convertible bonds. The conversion price is set at ₩2,008, with payment due on September 29. Major investors include Synergy Turnaround No. 31 New Technology Business Investment Association, among others.
2. Why Issue Convertible Bonds? Investment in New Business and Financial Restructuring
Hyungji Global recently added ‘sports marketing and sports management’ as a new business objective, pursuing business diversification. The funds raised from this convertible bond issuance will be used for investments in new businesses, securing operating funds for existing businesses, and are expected to contribute to improving the financial structure.
3. So, What Happens to the Stock Price? Short-term Decline vs. Long-term Growth Potential
- Positive Impacts:
- Securing operating funds and investment resources
- Potential for financial structure improvement
- Attracting professional investors
- Negative Impacts:
- Possibility of stock dilution
- Short-term downward pressure on stock price
- Incurring interest expenses
In addition, fluctuations in macroeconomic indicators such as exchange rates, interest rates, and raw material prices can also affect Hyungji Global’s business and financial status.
4. What Should Investors Do? Key Checkpoints
Investors should consider the following points and make prudent investment decisions.
- Actual performance of the new business
- Whether financial soundness is restored
- Possibility and impact of convertible bond conversion
- Changes in the macroeconomic environment
Hyungji Global faces both growth potential and financial challenges. Investors need to consider these factors comprehensively and develop their investment strategies.
Frequently Asked Questions
What are convertible bonds?
Convertible bonds (CBs) are bonds that pay interest like regular bonds, but also give the holder the right to convert them into shares of stock after a certain period.
Why can issuing convertible bonds negatively impact stock prices?
When convertible bonds are converted into shares, the number of outstanding shares increases, which can dilute the value of existing shareholders’ equity.
What is Hyungji Global’s new business?
Hyungji Global is pursuing ‘sports marketing and sports management’ as its new business.

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