1. Poome Asset Management Divests: What Happened?

On August 1, 2025, Poome Asset Management sold 1,345,475 shares of Sonokong, drastically reducing its stake from 3.43% to 0.56%. While stating the reason as ‘simple investment purposes,’ questions surrounding the true background remain.

2. Why is Sonokong Losing its Appeal?: Fundamental Analysis

Sonokong experienced sluggish performance in 2024, with a 36.40% decrease in sales and an operating loss of 9.455 billion KRW. The high exchange rate, rising import costs of toys, discounted sales of long-term inventory, and the closure of the PC room business are cited as the main causes. Despite improving financial soundness through a rights issue, uncertainties persist.

3. Macroeconomic Uncertainty and Its Impact on Sonokong: Market Analysis

  • High interest rates, high inflation: Weakened consumer sentiment, decreased investment → Potential for Sonokong’s performance deterioration
  • Fluctuations in raw material prices and exchange rates: Increased import costs → Profitability decline
  • Concerns about global economic recession: Further weakening of consumer sentiment → Sales decrease

4. What Should Investors Do?: Investment Strategy

Poome Asset Management’s divestment can be perceived as a negative signal in the market. Sonokong’s future stock price will likely be significantly influenced by factors such as performance improvement, stabilization of raw material prices and exchange rates, and securing new growth engines. Before making investment decisions, carefully examine Sonokong’s business strategies, inventory management strategies, and relationships with major clients. Currently, it is considered a high-risk investment, requiring a cautious approach.