1. What Happened?: Shift Up Announces Strong Q2 2025 Earnings

Shift Up announced its Q2 2025 preliminary earnings, reporting revenue of ₩112.3 billion, operating profit of ₩68.2 billion, and net income of ₩51.3 billion. This significantly exceeded market expectations by 32% and 14%, respectively.

2. Why?: Double-Digit Growth Driven by ‘Nikke’ and ‘Stellar Blade’

Goddess of Victory: Nikke maintained stable sales thanks to successful entry into the Chinese market, while Stellar Blade’s global PC launch fueled revenue growth. As a result, H1 2025 accumulated operating revenue reached ₩154.6 billion (+50% YoY), and operating profit reached ₩94.5 billion (+32% YoY). Stellar Blade’s growth notably contributed to maintaining a 61.1% operating profit margin.

3. What’s Next?: Positive Outlook, But Risk Management is Key

In the short term, the strong earnings announcement is expected to provide positive momentum for the stock price. In the medium to long term, continued live service of Nikke, Stellar Blade IP expansion, and new IP development are expected to drive growth. However, the declining USD/KRW exchange rate, uncertainties surrounding new IP development, and dependence on Nikke revenue are potential risk factors.

4. Investor Action Plan: Focus on Growth Potential, Manage Risks

Shift Up has high growth potential based on its strong development capabilities and successful IP management. Continued investment while closely monitoring the performance of key IPs and new IP development progress is warranted. However, constant monitoring of potential risk factors such as exchange rate fluctuations and uncertainties in new IP development is crucial.