1. Shinyoung Wacoal H1 2025 Performance: Mixed Results and Warning Signs

Shinyoung Wacoal reported consolidated revenue of KRW 57.8 billion, an operating loss of KRW 100 million, and a net profit of KRW 3 billion for H1 2025. While maintaining net profitability, the shift to an operating loss raises concerns. Sales declined slightly year-over-year, highlighting ongoing challenges in the core business.

2. Core Business Struggles and New Business Uncertainty

Intensified competition in the women’s innerwear market and weakened consumer sentiment contributed to the continued decline in Shinyoung Wacoal’s core business, led by its ‘Venus’ brand. Despite efforts to diversify sales channels through online and live commerce platforms, the company has struggled to reverse the declining sales trend. The discontinuation of the medical product business and the uncertain outlook for the museum/memorial hall operation further add to the uncertainty surrounding new growth drivers.

3. Change in Majority Shareholder: A Catalyst for Change?

The change in majority shareholder on July 31, 2025, is expected to significantly impact Shinyoung Wacoal’s future management strategy. Close monitoring of the new shareholder’s management philosophy and business direction is crucial.

4. Investor Action Plan: Proceed with Caution

While Shinyoung Wacoal possesses a stable brand reputation and sound financial health, the company faces challenges in addressing declining profitability and identifying new growth engines. Investors should closely monitor the company’s future earnings performance, new business developments, and management changes following the change in majority shareholder before making investment decisions.