1. What Happened at LG HelloVision?

LG HelloVision reported revenue of KRW 667.6 billion and operating profit of KRW 17.6 billion in H1 2025, achieving a return to profitability. The Q2 2025 preliminary results were particularly impressive, exceeding market expectations. Revenue reached KRW 354.1 billion, operating profit hit KRW 10.4 billion, and net profit came in at KRW 7.2 billion, all surpassing forecasts.

2. Drivers of the Turnaround

LG HelloVision’s return to profit can be attributed to its diversification strategy and operational efficiency improvements.

  • Rental Business Growth: Expanding its appliance lineup targeting Gen MZ and strengthening its direct sales channels fueled growth in the booming rental market.
  • MVNO Expansion: Growth in the MVNO market contributed positively to revenue.
  • Cost Optimization: Divesting the electric vehicle charging business allowed LG HelloVision to focus resources and optimize costs.

3. The Future of LG HelloVision

Despite the positive results, the structural decline in subscribers and intensifying competition in the broadcasting business remain challenges. However, the company’s efforts to explore new business areas and expand its presence in the online commerce market are viewed positively. Despite macroeconomic uncertainties, LG HelloVision is expected to pursue sustainable growth through diversification and operational efficiency.

4. Investor Action Plan

Analysts currently maintain a ‘Hold’ rating for LG HelloVision. While the company has shown positive signs of improvement, the structural weaknesses in its broadcasting business and macroeconomic uncertainties must be considered. Investors should closely monitor the performance of new businesses, strategies to strengthen competitiveness in the broadcasting segment, and the company’s response to macroeconomic variables before making investment decisions.