1. Saramin H1 2025 Earnings Analysis: What Happened?

Saramin recorded KRW 31.5 billion in revenue and KRW 4.9 billion in operating profit for H1 2025. This represents a 5.4% and 25.8% decrease, respectively, compared to the same period last year. Although there was a slight rebound from Q1, the figures still fall short of the previous year’s performance.

2. Reasons for the Decline: Why These Results?

  • Economic Downturn and Shrinking Job Market: The prolonged economic downturn has led to a decrease in hiring by companies, shrinking the job market itself.
  • Intensified Competition: Increased competition in the HR platform market has put pressure on advertising rates.
  • Investment in New Businesses: Investment costs in new businesses like dating apps and fortune-telling services have increased, but tangible results are yet to be seen.

3. Saramin’s Future Strategy: What’s Next?

  • Enhancing AI-Powered Services: Saramin plans to focus on improving matching services and user experience through AI technology.
  • Strengthening B2B Solutions: The company aims to expand its B2B solutions business to establish a stable revenue base.
  • Cost Efficiency: Saramin will reduce unnecessary costs and improve profitability through efficient management strategies.

4. Action Plan for Investors: What Should Investors Do?

While short-term underperformance is inevitable, Saramin remains a leading player in the Korean HR platform market. With investments in AI technology and new business expansion, the company has secured long-term growth potential. Investors should not be swayed by short-term stock price fluctuations and should establish a long-term investment strategy. It’s crucial to continuously monitor changes in the macroeconomic environment and competitor trends, while closely analyzing Saramin’s growth strategy and execution capabilities.