1. What’s Happening with Milli’s Library?
Milli’s Library recorded sales of KRW 40.69 billion, operating profit of KRW 4.7 billion, and net profit of KRW 3.8 billion in the first half of 2025. While operating and net profit exceeded market expectations, revenue fell slightly short. The company maintains robust growth while securing new growth engines such as expansion into the webtoon/web novel market and AI technology adoption.
2. What’s Driving Milli’s Library’s Growth?
- Overwhelming brand awareness and rich content
- B2BC channel growth leveraging KT Group synergy
- AI-based service enhancements and improved user experience
- Business diversification through expansion into the webtoon/web novel market
3. What’s the Future Hold for Milli’s Library?
Despite the positives, investors should be wary of several risk factors.
- Low revenue share outside of e-book subscriptions
- Potential subscriber churn due to price increases
- Ongoing legal risks
- Dependence on major customers
4. What Should Investors Do?
Milli’s Library presents both growth potential and risks. Investors should carefully consider the following factors when making investment decisions.
- Actual revenue contribution from the webtoon/web novel business
- Impact of price increases on subscriber numbers and ARPU
- Future developments of legal risks
- Cost efficiency management
Frequently Asked Questions
What is Milli’s Library’s main business?
Milli’s Library’s main business is its e-book subscription service, and it recently expanded into the webtoon/web novel market.
What should investors be aware of when investing in Milli’s Library?
Investors should consider potential subscriber churn due to price increases, legal risks, and low revenue share outside of e-book subscriptions.
What is the outlook for Milli’s Library?
While there is growth momentum through AI technology adoption and expansion into the webtoon/web novel market, investors need to carefully monitor the risk factors.
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