1. What Happened? ESTsoft Announces 6 Billion KRW Convertible Bond Issuance

On August 8, 2025, ESTsoft announced its decision to issue convertible bonds totaling 6 billion KRW. The bonds are exchangeable for the company’s shares at a conversion price of 2,759 KRW. The funds will be used for investment and R&D in new AI businesses.

2. Why? Securing Funding for Growth Momentum

ESTsoft operates various businesses including AI, software, games, portals, commerce, and asset management. However, the company’s Q1 2025 earnings were disappointing, with declining revenue and operating losses. This bond issuance is interpreted as a move to secure funding for AI investments and strengthen future growth drivers.

3. What are the Implications? Opportunities and Risks Coexist

  • Positive aspects: Increased investment in AI, improved financial structure
  • Negative aspects: Potential stock dilution, possibility of increased debt

While the bond issuance could negatively impact stock prices in the short term, it could lead to positive outcomes depending on the performance of the AI business in the long term.

4. Investor Action Plan: Monitoring Key Indicators

Investors should continuously monitor the following key indicators:

  • Performance of the AI business (number of users, revenue growth rate, etc.)
  • Management of financial risks related to subsidiaries
  • Possibility of convertible bond conversion and its impact on stock prices
  • Changes in the macroeconomic and market environment