1. What Happened?

Oheim&Company’s largest shareholder, Choi In-soon, reduced her stake from 20.58% to 14.47%, selling a total of 1,185,000 shares to Felix Investment Partnership and Cornerstones Co., Ltd. While the stated purpose of the sale is ‘simple investment purposes,’ further investigation into the real background is necessary.

2. Why the Divestment? And How Are the Fundamentals?

While the official reason is simple investment, the recent poor performance in Q1 2025 (revenue of 11.2 billion won, operating loss of 1 billion won) may have played a role. The decline in sales is attributed to seasonal factors and delayed Qoo10 settlements, but the operating loss indicates the urgent need for cost management and marketing efficiency. However, there are positive aspects as well. The new management team, the growth of the premium food waste disposer ‘Irob,’ brand portfolio strengthening, and the transition to self-operated logistics centers are promising.

3. How Will This Divestment Affect the Stock Price? What About the Macroeconomic Situation?

Major shareholder divestment generally negatively impacts stock prices. However, the fact that the major shareholder still holds a significant 14.47% stake and the stated reason for the sale being simple investment could act as a buffer. The identity and intentions of the buyers are key factors in future stock price volatility. Furthermore, macroeconomic uncertainties such as the unstable exchange rate, rising oil prices and interest rates, and increasing logistics costs should be considered.

4. What Should Investors Do?

Keeping in mind the possibility of increased short-term stock price volatility, investors should develop their investment strategies by monitoring the following factors:

  • Q2 2025 earnings
  • Growth of ‘Irob’
  • New management’s strategy
  • Outcome of the lawsuit related to the former CEO
  • Changes in macroeconomic indicators
  • Buyers’ investment objectives

Gathering information and analyzing the risks and opportunities carefully are crucial. Pay close attention to information about the buyers and the Q2 earnings announcement.