1. What Happened? Costone Divests Wisebirds Stake

Costone Growth Strategy M&A sold approximately 3.1% of its Wisebirds stake through block trades on September 17th and 18th, 2025. This reduced Costone’s ownership in Wisebirds from 9.14% to 6.04%.

2. Why the Divestment? Shift in Investment Strategy?

While the official reason for the sale remains undisclosed, it’s typically attributed to a shift in investment strategy or portfolio rebalancing. Given the stated objective of ‘influencing management,’ this divestment suggests a potential decrease in Costone’s intention to actively participate in Wisebirds’ management.

3. Impact on Stock Price: Short-Term Dip vs. Long-Term Growth

In the short term, the large volume of shares sold may exert downward pressure on the stock price. However, Wisebirds’ fundamentals remain largely unchanged, and the company’s long-term growth potential, driven by the expanding digital advertising market, remains intact.

  • Strengths: Robust operating cash flow, growth in the digital advertising market
  • Weaknesses: High debt-to-equity ratio, financial cost burden
  • Opportunities: Growth of RTB and video advertising markets
  • Threats: Increased competition, macroeconomic uncertainty

4. Investor Action Plan: Objective Analysis and Prudent Investment

Rather than reacting emotionally to short-term price fluctuations, investors should objectively analyze Wisebirds’ fundamentals and growth potential. Investment decisions should align with individual risk tolerance and investment goals. Continuous monitoring of financial health indicators and changes in the competitive landscape is crucial.