1. MJ Holding Company Acquires 6.43% Stake in IncredibleBuzz

On September 19, 2025, MJ Holding Company announced the acquisition of a 6.43% stake in IncredibleBuzz. While stating the purpose as ‘simple investment,’ the acquisition of over 5% stake creates various interpretations in the market.

2. Investment Background: IncredibleBuzz at a Crossroads

Despite growth in its healthcare business segment, IncredibleBuzz recorded a significant operating loss (-27.49 billion KRW) in the first half of 2025 due to the sluggish performance of its existing fashion business. Financial soundness has also deteriorated, with total equity decreasing by 20.27% compared to the end of the previous fiscal year, recording 77.197 billion KRW. Frequent changes in management and a history of non-compliant disclosures also raise concerns among investors.

3. Impact of the Investment on Stock Price

  • Positive Aspects: MJ Holding Company’s investment can be interpreted as a positive signal for IncredibleBuzz’s potential. The arrival of a new shareholder may also lead to enhanced management transparency and accountability.
  • Negative/Neutral Aspects: Given the ‘simple investment’ objective, the short-term impact on the stock price might be limited. Sustainable stock price increase is unlikely without fundamental improvements in IncredibleBuzz’s performance.

4. Investor Action Plan: Prudent Approach and Continuous Monitoring Required

While MJ Holding Company’s investment could provide positive momentum for IncredibleBuzz, investment decisions require caution. Investors should carefully assess investment opportunities by continuously monitoring the company’s fundamental improvements and MJ Holding Company’s future actions.