1. What Happened?

HAS’s CEO and related parties recently increased their stake to 60.72%. Through continuous purchases in the market since mid-August, they increased their stake by 0.94%p.

2. Why the Increased Stake?

This is interpreted as expressing confidence in strengthening management control and the company’s future value. Active stake purchases amid poor performance can send a positive signal to investors.

3. So, What About the Stock Price?

A positive impact can be expected in the short term. The news of the stake increase can improve investor sentiment and attract buying interest. However, the mid- to long-term stock price trend depends on whether fundamentals improve. HAS is currently facing challenges such as declining sales, deteriorating profitability, and a global economic slowdown.

4. What Should Investors Do?

  • Maintain a Long-Term Perspective: Focus on the company’s fundamental improvement rather than short-term stock price fluctuations.
  • Monitor Performance Improvement Trends: Check for sales recovery and profitability improvement through future earnings reports.
  • Keep an Eye on Macroeconomic Changes: Continuously assess the impact of macroeconomic variables such as exchange rates, interest rates, and economic slowdown.
  • Cautious Approach: Despite positive signals, fundamental burdens still exist, so a conservative and cautious approach is necessary.