1. Hansaeg Q2 2025 Performance: A Mixed Bag

Hansaeg’s Q2 2025 results showed a mixed performance, with revenue at ₩718.4 billion (down 2.3% YoY), operating profit at ₩22.5 billion (down 38.3% YoY), and net income at ₩20.8 billion (down 17.9% YoY). The decline in profitability is primarily attributed to the economic slowdown and weakened consumer sentiment. However, a significant decrease in the debt-to-equity ratio to 20% signals improved financial health, which is a positive sign.

2. Key Takeaways from the IR: Focus on Online Expansion and New Businesses

Hansaeg emphasized its strategies for strengthening online channels and expanding into new businesses. The company plans to increase investment in its online platforms like TheHandsome.com, H Fashion Mall, and EQL, and leverage live commerce to accelerate its digital transformation. Furthermore, Hansaeg’s entry into the alcoholic beverage market signals its ambition to evolve into a lifestyle platform and secure new growth engines.

3. Hansaeg Stock Outlook: A Glimmer of Hope Amidst Uncertainty

Over the past year, Hansaeg’s stock price has traded within a range of ₩14,000 to ₩21,000. While there were no significant trading volume changes before or after the IR, the stock price could become more volatile depending on the market’s interpretation of the announcements. Despite the challenging economic environment, positive factors such as online channel reinforcement, new business expansion, and improved financial health suggest that investors should keep a close eye on the stock’s future performance.

4. Investment Strategy: A Long-Term Perspective is Key

In the short term, investors should remain flexible and adjust their strategies based on the IR announcements and market reactions. Positive sentiment could create buying opportunities, while negative sentiment might warrant a wait-and-see approach. For long-term investment, careful analysis of Hansaeg’s brand competitiveness, online channel growth, and the potential success of new businesses is crucial. Continuous monitoring of sales recovery and profitability improvement is essential. Furthermore, investors should carefully consider the impact of macroeconomic trends on the company’s performance before making any investment decisions.