1. Ghost Studio H1 2025: What Happened?

Ghost Studio’s first-half 2025 results were underwhelming. Revenue significantly decreased year-over-year, and both operating and net income declined. The debt-to-asset ratio also showed an upward trend.

2. Reasons Behind the Poor Performance

The primary reasons for this decline are increased competition in the casual gaming market and expenses related to investments in new businesses. Revenue growth from existing casual games has slowed, and new game launches have yet to yield significant results. While investments in media content and K-beauty businesses may be positive in the long term, they are putting pressure on profitability in the short term.

3. What’s the Outlook for Ghost Studio?

Despite short-term challenges, Ghost Studio has some positive aspects. The confirmation of Netflix original series production demonstrates the growth potential of its media content business. Its proprietary BI system and cost competitiveness through utilizing overseas development personnel are also strengths. The diversified business portfolio could be a long-term growth driver.

4. What Actions Should Investors Take?

Investment in Ghost Studio requires caution. Investors should consider the short-term financial burden and uncertainties surrounding new businesses, but also keep an eye on positive factors such as the Netflix collaboration, proprietary BI system, and cost competitiveness. It’s crucial to continuously monitor the recovery of the casual game segment, the performance of new businesses, and changes in financial soundness to formulate an effective investment strategy.