1. KT&G’s KRW 300 Billion Share Buyback: What Happened?

On August 7, 2025, KT&G announced a share buyback and cancellation program amounting to KRW 300 billion. The company plans to repurchase and cancel 2,135,231 common shares through open market purchases.

2. Why the Share Buyback?

The primary objective of this share buyback is to enhance shareholder value. Share buybacks reduce the number of outstanding shares, which increases earnings per share (EPS) and book value per share (BPS). This ultimately boosts the value of shareholders’ stakes. This move can be interpreted as a strategy to alleviate concerns about recent stock price sluggishness and restore investor confidence.

3. Share Buyback: What’s the Impact on Stock Price?

Share buyback announcements generally have a positive impact on stock prices. Historical data shows that stock prices often rise immediately after such announcements. KT&G’s decision is likely to be perceived by investors as a strong signal of the company’s commitment to enhancing shareholder value, potentially acting as a catalyst for stock price appreciation.

  • Strong Q1 2025 Earnings: KT&G reported KRW 1.49 trillion in revenue (up 15.4% YoY) and KRW 285.6 billion in operating profit (up 20.8% YoY), demonstrating continued robust growth. The expansion of its tobacco business in overseas markets and the high growth rate of its real estate business are particularly noteworthy.

However, continuous monitoring of potential risk factors such as interest rate volatility, regulations related to overseas businesses, and litigation risks is necessary.

4. What Should Investors Do?

Based on its strong performance and proactive shareholder return policy, KT&G is expected to achieve long-term growth. This share buyback decision will likely serve as a catalyst for both short-term stock price appreciation and long-term investment value enhancement. Therefore, investing in KT&G from a medium- to long-term perspective is worth considering. However, investors should carefully assess their individual investment preferences and goals before making any investment decisions.