1. Earnings Analysis: Below Market Expectations
NHN’s H1 2025 earnings missed market forecasts across revenue, operating profit, and net income. Revenue came in at 604.8 billion KRW, 4% below expectations, while operating profit and net income were down 21% and 24% respectively, at 21.9 billion KRW and 11.2 billion KRW. This underperformance is likely to negatively impact short-term investor sentiment.
2. Reasons for Underperformance: Weak Game Business and Increased Costs
The primary reasons for the disappointing results are the weak profitability of the game business and increased costs across the board. Despite new game releases and increased marketing spend, the game business struggled amid intensifying competition in the mobile game market. Rising COGS, SG&A, and increased cloud investment further pressured profitability.
3. Positive Factors: Payment/Advertising Growth and Cloud Potential
There are positive aspects to consider. The payments and advertising segment, led by PAYCO and PG/VAN services, continues its robust growth and remains a core revenue driver for NHN. Furthermore, the cloud business holds significant potential for future growth.
4. Investment Strategy: Conservative Approach, Careful Consideration
A conservative investment approach is warranted at this time. Investors should closely monitor upcoming earnings releases and business strategy announcements, paying particular attention to the recovery of the game business and the continued growth of the cloud segment. While the potential for long-term fundamental strengthening exists, careful consideration and due diligence are crucial.