1. What Happened at Polaris Office?

Polaris Office released its H1 2025 earnings report on August 14, 2025, reporting revenue of KRW 79.8 billion, operating profit of KRW 3.5 billion, and net income of KRW 3.1 billion. The company also announced key business strategies, including the launch of its AI-powered office solution, ‘Polaris Office AI’.

2. Why Should Investors Pay Attention?

Growth Potential: High growth prospects in the AI-powered software business, a global user base of 135 million, and expansion of stable B2B solution business.
Financial Stability: Improved financial health, as evidenced by a decreased debt-to-equity ratio.

3. Key Investment Considerations

Profitability Challenges: Need for improvement in profitability across certain business segments.
Intensifying Competition: Increased competition in the software market and the need for continuous technological innovation.
External Factors: Impact of macroeconomic variables like exchange rates, interest rates, and raw material prices.
New Business Uncertainty: Uncertainty surrounding new businesses like blockchain and AI convergence.

4. Investor Action Plan

Polaris Office is gaining growth momentum with its AI technology, but its ability to improve profitability and respond to market changes will be crucial in determining its future stock performance. Investors should continuously monitor not only the growth of the AI business but also its actual profitability.