1. KRW 100 Billion Share Buyback: What Happened?

On July 21, 2025, LG Uplus announced its decision to buy back 6,783,006 of its own shares (1.53% of the market capitalization, approximately KRW 100 billion). The cancellation date is scheduled for August 5th. This decision aims to enhance shareholder value, anticipating an increase in earnings per share (EPS) and a rise in stock price due to the reduction in the number of outstanding shares.

2. Why the Share Buyback?

While LG Uplus’s Q1 2025 earnings showed growth, challenges remain, such as slowing growth in the smart home business and declining revenue in the telephone business. In this context, the share buyback aims to alleviate shareholder concerns and demonstrate confidence in the company’s future growth.

3. Share Buyback: What’s the Impact on Stock Price?

Share buybacks generally have a positive impact on stock prices due to the anticipated improvement in EPS and PBR. However, these effects can be short-lived, and long-term stock price increases depend on fundamental improvements.

  • Positive Effects: Increased EPS, stock price increase, improved PBR
  • Potential Risks: Potential for short-term effects without fundamental improvements, impact of external economic variables (US/Europe interest rate hikes, raw material price/exchange rate fluctuations)

4. What Should Investors Do?

While the share buyback can be a positive factor in the short term, long-term investors should carefully consider LG Uplus’s fundamental improvements. It’s advisable to review the Q2 earnings announcement to assess the growth of each business segment and the company’s strategies for addressing changes in the external economic environment before making investment decisions.